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Self-regulation for ed-tech

While ed-tech start-ups are still in various stages of evolution in India, it is heartening to note that the industry has understood and acknowledged the need for having certain behavioural guidelines and codes in place, with an already functioning self-regulatory body called the India Ed-tech Consortium (IEC). The IEC has created a two-tier grievance redressal mechanism that seems to be working well as it claims to have already resolved all complaints till June 2022, while those relating to July are currently being addressed. In addition, it also has a process wherein member companies are expected to have a dedicated grievance officer to reach an early resolution. IEC members are also making efforts now to register with the National Consumer Helpline (NCH). While the development of such processes and codes is certainly a responsible step towards self-regulation, it is equally important that self-regulatory bodies continue to demonstrate their effectiveness, thereby ensuring that this sector continues to thrive and grow.

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Indian EdTech Consortium Issues Clarification Around Mis-selling and Misleading Advertisements

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