Present

Trust & Transparency: Achieving Media Quality in the Programmatic Environment

Wednesday, 13^th January 2021 | 16:00 – 17:00 hrs

About the Webinar

For many leading brands, ensuring a transparent, quality environment for media buying is pivotal to driving effective media outcomes. Advertisers in India are now demanding more clarity and confidence in their digital media investments and want to know if their ads are making a real impact on the bottom line.

However, the ability to measure the effectiveness of a digital advertising campaign depends on having the tools in place to ensure that brands are accurately assessing performance across platforms, devices and formats.

Speakers

MODERATOR

Nachiket Deole

Head of Sales - India

DoubleVerify

Harish Iyer

Executive Vice President

Interactive Avenues

Jahid Ahmed

Vice President and Head- Digital, Content and Social Media Marketing

HDFC Bank

Krishnarao Buddha

Sr. Category Head – Marketing

Parle

Agenda

16:00 hrs – 16:05 hrs

Welcome Note by IAMAI
16:05 hrs – 16:10 hrs

Introduction by DoubleVerify
16:10 hrs – 16:40 hrs

Panel Discussion on Trust & Transparency: Achieving Media Quality in the Programmatic Environment
16:40 hrs – 16:55 hrs

Q&A
16:55 hrs – 17:00 hrs

Closing Note

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement, data, and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers, and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com