For many leading brands, ensuring a transparent, quality environment for media buying is pivotal to driving effective media outcomes. Advertisers in India are now demanding more clarity and confidence in their digital media investments and want to know if their ads are making a real impact on the bottom line.
However, the ability to measure the effectiveness of a digital advertising campaign depends on having the tools in place to ensure that brands are accurately assessing performance across platforms, devices and formats.
DoubleVerify is a leading software platform for digital media measurement, data, and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers, and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com