Ad verification in India is now becoming a focal point as brands realize their reputation with consumers can be adversely affected by negative placements in media. However, as the industry sees the importance of context and nuance in the environments they’re advertising against, brand safety has quickly evolved into brand suitability. With the initial focus on driving down fraud, brand suitability strategies are just beginning to be adopted and refined in APAC, which has led to a 66% YoY increase in brand suitability rates in the region.
In this session, IAMAI and DoubleVerify will explore the state of ad verification in India, explore the need to shift from brand safety to brand suitability and discover best practices on how advertisers in India can continue to drive media performance
DoubleVerify is a leading software platform for digital media measurement, data, and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers, and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry.
Learn more at : www.doubleverify.com