About the Webinar

Unfortunately, digital advertisers today run the risk of spending a significant amount of money on wasted ad impressions. These impressions can either appear on fraudulent sites, fail to reach the correct audience, or run against inappropriate content that threatens a brand’s reputation. Ensuring a transparent, quality environment for media buying is critical to driving effective media outcomes.

In this session, IAMAI and DoubleVerify will discuss the current state of ad verification in India and best practices that will help increase transparency, build trust and improve efficiency. The session will also explore how media quality can impact business outcomes and what we can do as an industry moving forward.

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  • Speakers

    Anjali Krishnan

    Head of Media,
    Mondelez India

    Arvind Bhandari

    Executive Vice President, Director Nutrition,
    Nestle

    Bharat Khatri

    Country Head,
    Xaxis India

    Jordan Khoo

    Managing Director – APAC,
    DoubleVerify

    Nachiket Deole

    Head of Sales – India,
    DoubleVerify

    Agenda

      4:00 pm - 4:05 pm
    Welcome note by IAMAI
      4:05 pm - 4:20 pm
    Introduction to Ad Verification
      4:20 pm - 4:35 pm
    Fireside Chat: Role of advertisers in achieving media quality
      4:35 pm - 4:40 pm
    Q&A
      4:40 pm - 4:55 pm
    Fireside Chat: Ad Myths vs Ad Realities
      4:55 pm - 5:00 pm
    Q&A
      5:00 pm - 5:05 pm
    Summary & Closing Note

    Who will Attend

    Influencers and Decision Makers from Advertising Industry

    About DoubleVerify

    DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com