About the Webinar
Unfortunately, digital advertisers today run the risk of spending a significant amount of money on wasted ad impressions. These impressions can either appear on fraudulent sites, fail to reach the correct audience, or run against inappropriate content that threatens a brand’s reputation. Ensuring a transparent, quality environment for media buying is critical to driving effective media outcomes.
In this session, IAMAI and DoubleVerify will discuss the current state of ad verification in India and best practices that will help increase transparency, build trust and improve efficiency. The session will also explore how media quality can impact business outcomes and what we can do as an industry moving forward.
Welcome note by IAMAI
Introduction to Ad Verification
Fireside Chat: Role of advertisers in achieving media quality
Fireside Chat: Ad Myths vs Ad Realities
Summary & Closing Note
Who will Attend
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com