Millennial's and GenZ across the globe have one thing in common: everyone has earphones plugged in. They are part of the 'Earbud Generation' that signifies everyone who zones out from the environment and delves into their mobile space, listening to music, podcasts, news, etc. Digital audio offers the unique opportunity for brands to tap into these ultra-mobile 'Earbud Moments' to talk to their consumers in an organic and seamless way, during a relevant time of the day using relevant data.
The rising numbers in digital audio consumption and its growth potential as an effective medium to reach attentive audiences
Digital audio as a means to emotionally engage with audiences through relevant content and contextual ad experiences
The power of digital audio to drive efficacy in marketing and brand ROI