ABOUT THE EVENT

Millennial's and GenZ across the globe have one thing in common: everyone has earphones plugged in. They are part of the 'Earbud Generation' that signifies everyone who zones out from the environment and delves into their mobile space, listening to music, podcasts, news, etc. Digital audio offers the unique opportunity for brands to tap into these ultra-mobile 'Earbud Moments' to talk to their consumers in an organic and seamless way, during a relevant time of the day using relevant data.

CRUX OF DISCUSSION:

The rising numbers in digital audio consumption and its growth potential as an effective medium to reach attentive audiences

Digital audio as a means to emotionally engage with audiences through relevant content and contextual ad experiences

The power of digital audio to drive efficacy in marketing and brand ROI

PARTICIPANTS

Ajay Dhyani,
Timex
Anushree Bose,
Swatch
Eiti Singhal,
Panasonic India
Garima Dhiman,
Devyani International
Gaurav Gupta,
Hellotravel
Himanshu Periwal,
Ixigo
Karan Kumar,
FabIndia
Kaushik Prasad,
Ford India
Milind Pathak,
PayTm Mall
Neha Sharma,
Godfrey 24x7
Nikhil Kant,
Uber
Punit Banga,
Nissan Motors
Richa Khera,
KFC
Sai Narayan,
Paisabazaar & Policybazaar
Shashishekhar
Mukherjee,
Reckitt Benckiser
Virginia Sharma,
LinkedIn