About the Event

The past few years have brought upon Marketing some unprecedented challenges. The parameters for successfully building brand awareness, customer engagement, or loyalty, are constantly evolving. The role of Marketing is now more important than ever, as it is at the core of building the brand and driving business revenue while supporting the end-to-end customer journey from acquisition to renewals.

As we enter the new era of Marketing, what the are challenges faced by brands in the current times and how are marketing leaders in the country rethinking their strategies to meet business objectives?

Key Discussion Points
  • 1. Content : Creating authentic content that resonates with the brand
  • 2. Customer Experience : Building powerful experiences to engage customers in a meaningful way
  • 3. Customer Retention : Driving retention and loyalty as the market emerges from a period of uncertainty
  • 4. Customer Needs : Building an inclusive brand that is in line with the consumers evolving needs
Speakers
Anuj Ranka
Performance Marketing Head EarlySalary
Apoorv Soni
Associate Vice President Bharti Axa
GAGAN Singla
Chief Digital Officer CMO & CDO
Jayatri Dasgupta
Chief Marketing Officer PayNearby
Nishtha Arora
Product & User Insights Head Cuemath
Prajakta Rathe
AVP Digital Marketing MyGlamm
Rajath Kumar
Associate Vice President Marketing Capital Float
Rohit Dosi
Director Microsoft Advertising InMobi
Ronak Seth
CMO IIFL Wealth and Asset Management
Surabhee Gupta
Head of Digital Marketing Lenskart
Event Partners

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company s 2018 World s Most Innovative Companies. For more information, visit https://www.inmobi.com.

Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and Verizon Media. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.