The past few years have brought upon Marketing some unprecedented challenges. The parameters for successfully building brand awareness, customer engagement, or loyalty, are constantly evolving. The role of Marketing is now more important than ever, as it is at the core of building the brand and driving business revenue while supporting the end-to-end customer journey from acquisition to renewals.
As we enter the new era of Marketing, what the are challenges faced by brands in the current times and how are marketing leaders in the country rethinking their strategies to meet business objectives?
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