About the Event

The past year has brought a significant wave of change in consumer behavior and how they perceive and interact with brands. Consumers today seek authentic and meaningful connects with trustworthy brands which align with their values and beliefs.

In an ever-evolving business landscape, Purpose is the core foundation for building brand trust. The lack of trust in a brand can acutely impact the consumers’ purchase behavior. The big question around trust is how best to create it.

Marketers today play a pivotal role within the ecosystem to build trust and value for businesses through purpose-driven marketing strategies. Join us to discuss how marketers can tackle this bull head on by building authenticity and personalized experiences woven together through a robust purpose-driven marketing strategy

Key Takeaways
  • Key drivers to build brand trust and business value
  • How can brands discover their purpose to better connect with their audience
  • Role of empathy and storytelling in marketing during the crisis
  • How can brands build inclusivity and why it is required
Speakers
Aditya Varadarajan
Head of Account Management - Microsoft Advertising InMobi
Atishay Jain
Senior manager - Performance Marketing SplashLearn
Jacob Joseph
Head Of Sales, India - Microsoft Advertising InMobi
Prathamesh Dembla
Head of Growth Licious
Ramesh Ravishankar
Sr Director-Marketing Freshworks
Reena Mishra
Senior Partner Microsoft Advertising
Rohit Dosi
Director - Microsoft Advertising InMobi
Sandesh Gupta
Sr manager - Digital Marketing Wakefit
Shirish Agarwal
Head - Brand & Marketing Communications Panasonic
Agenda
3:30 PM IST
Welcome Address by Rohit Dosi
3:40 PM IST
Panel Discussion
Building Resilient Brands with Purpose-led Marketing
Licious' Prathamesh Dembla and Panasonic's Shirish Agarwal with Rohit Dosi
4:20 PM IST
Breakout Sessions
Session 1
In conversation with Freshworks' Ramesh Ravishankar & Reena Mishra
Session 2
In conversation with Wakefit's Sandesh Gupta & jacob Joseph
Session 3
In conversation with SplashLearn's Atishay Jain & Aditya Varadarajan
4:50 PM IST
Closing Remarks
About InMobi

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies

For more information, visit https://inmobi.com

About Microsoft Advertising

Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and Verizon Media. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.