In the last few years, CX has emerged as the key differentiator across industries, including the financial sector. The traditional markers of a reputable financial institution - reputation, innovation, and security - are not enough. Users today care more about their experience and how it tailors to their needs. These needs are changing rapidly, spurred on by technology. Customers today seek to transact quickly, at any time, with minimal interference and through the convenience of their own devices. This applies not only to how customers transact but also how they expect to interact with customer support extended by BFSI/Finserv institutions. It is the duty of every financial institution to ensure that they are able to deliver exactly that - fast, consistent, personalized interactions.
Join us for a discussion with industry experts in financial services, as we discuss - current customer trends, transformation brought about by digitization and most importantly, why speed matters in delivering service experiences.
Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks SaaS products provide a 360-degree view of the customer, are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, USA, Freshworks 2,000+ team members work in offices throughout the world.
For more information visit www.freshworks.com.
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