About the Series

Customer Experience is the marketers' new battleground. To win, organisations need to deliver a personal and consistent experience at each customer touchpoint. To deliver on consumers' expectations and needs, marketers need the power of AI.

The AI Inspiration Series is aimed at helping modern marketing professionals embrace the power of AI, what's possible with AI, how you can get started, and how other organisations are already using AI to their advantage.

Key Discussion Points

Transform Customer Experience Using AI

The increasing customer expectation and how to respond

How AI can be used at each customer touchpoint to deliver personalised experience

Who is doing it right? Case studies from companies leading in CX

Who Will Attend

CMOs

CDOs/ Digital Heads

Director/Sr. VP/ VP - Marketing

Sr. GM/ GM – Marketing

Senior Marketing Managers

About Partnering Company

IBM

IBM is a leading cloud platform company, innovation is at the core of the IBM company strategy. This is reflected in the end-to-end solutions delivered to clients, which span from software and systems hardware to a broad range of infrastructure, cognitive, cloud and consulting services. IBM helps clients solve complex business and technical issues by delivering deep business process and industry expertise.

IAMAI

The Internet & Mobile Association of India (IAMAI) is not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders.