Media Inner | IAMAI

New Delhi, May 13, 2016: The poll outcome in as many as 71 "high impact" assembly segments out of 140 constituencies in Kerala will likely be influenced by social media users, a report said today.


Taking the theme of "Impact of Social Media on Elections" a level deeper than General Elections, the Internet & Mobile Association of India (IAMAI) with the support of The Campaign 360, has released a report titled "Social Media Impact on the Kerala Election 2016." This report is a part of the series of assembly election reports, and follows the hugely successful social media impact report that IAMAI published in 2014 on the eve of the General Elections.


According to the report, there are 71 High Impact constituencies in Kerala, the results of which are likely to be influenced by social media users in the state. There are 4 medium impact and 65 low impact constituencies in the State. The report contends that 51% or as many as 1 out of 2 Constituencies, which have been classified as ‘High Impact’ could determine the eventual winner in the State.


Number of Constituencies % of These Constituencies outside the Top 10 Cities
High Impact 71 70%
Medium Impact 04 100%
Low Impact 65 100%
Total 140


A web survey of a representative sample of 250 social media users also found that TV and Print still stand as the most trusted media sources for election related content, while 31% rely on Social Media and only 9% access Digital News.


Social Media Users To Influence Poll Results In 71 Seats In Kerala


Additionally, during the 10 day tracking period between 11-20 April, using social media "listening tools", Corruption emerged as the topmost topic of discussion. Oommen Chandy, the incumbent Chief Minister was the most discussed leader in Kerala while BJP was the most discussed party. The LDF has minimal presence on Facebook and Twitter both from a Party and Leadership perspective. The incumbent UDF makes up for 1 in 3 mentions with a 9% negative sentiment. The Left on the other hand makes up for the least negative sentiment though its share of volumes are significantly lower than its vote share in the State.


Social Media To Play Key Role In 28% Of Tamil Nadu Seats




The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last 12 years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.


Twelve years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognised charity in Maharashtra. With a membership of over 200 plus Indian and MNC companies, and with offices in Delhi, Mumbai and Bengaluru, the association is well placed to work towards charting a growth path for the digital industry in India.



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Sayantan / Deepika

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