IAMAI is the leader in research on the online and mobile VAS market. Our pioneering research includes annual researches on Internet user numbers, mobile value added services revenues, online advertisement, online search, e_Commerce and many other areas of the Digital world in India. Most of our researches are conducted in partnership with IMRB International and some other independent research agencies.
06 May 2013
Continuing trends from previous years, Internet is still witnessing tremendous enthusiasm and interest in India. The growth story of Internet usage in India is still very much intact. Internet is one component which has recently become the key ingredient of quick and rapid lifestyle. Internet indeed has been the heart of any communications or explorations, connecting with individuals for personal or official purposes. Resultantly, Internet growth has led to a host of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.
Social Media & Lok Sabha Elections
11 Apr 2013
Indian democracy is on the cusp of a
revolution led by social media users. At a
very conservative estimate, the fortunes of
contestants seeking election to the next Lok
1 2 Sabha from not less than 150 constituencies will
be determined by Facebook users making them
the newest Vote Bank with the power to shape
DIGITAL ADVERTISING IN INDIA
04 Apr 2013
The purpose of this report is to take a deep-dive into the online advertising market in India closely tracking the way in which the Indian online ad Industry has evolved. For more than four consecutive years now, we have continuously expanded the coverage of the report to include the newer ways of advertising through the Internet, such as social media and mobile Internet.
Based on our analysis, the online advertising market in India was valued at INR 1,750 Crores in FY 2011-2012 of which, search advertising accounted for INR 718 Crores, clocking a growth of 46% y-o-y from our last year’s report. Display advertising contributed another INR 595 Crores to the overall figure, contunuing to dominate the online advertising market along with search with a combined share of 75%.