IAMAI
3rd National Conference on Mobile Content & Services
Agenda

09:30-10:00 hrs Registration and Networking tea
10:00-11:15 hrs INAUGURAL SESSION: FROM 2G TO 3G: POSSIBILITIES AND PITFALLS
  • With the 3G spectrum auctions just round the corner, will we see a massive push towards data and services as opposed to voice?
  • What is going to be regulatory environment?
  • The Operators seem to be preparing themselves for sometime now… what are their expectations?
  • Are the MVAS players ready?
  • What is the rural game-plan post 3G?
  • Will we see a balance between voice and data?
11:15-11:30 hrs Tea/Coffee Break
11:30-12:40 hrs PANEL DISCUSSION 1: MOBILE TECHNOLOGY: LEADING THE WAY
  • Will Technology be the driving factor for content and services in Future?
  • What would be the future technology to boost the data services?
  • How the technology could be used for efficiency in access of Services?
12:40-13:40 hrs Lunch
13:40-14:50 hrs PANEL DISCUSSION II: MOBLIE WEB- THE FUTURE IS HERE
  • Everyone seems to believe that the preferred tool for accessing internet would be mobile phones
  • What are the stakeholders doing to convert the belief into reality?
  • What regulatory changes will have to be put in place in order to make this a reality?
  • What is the Operators’ perspective on this?
  • How are the handset manufacturers responding to this opportunity
  • Is the competition from NetLaptops?
  • Will it be the driver for the growth of Internet penetration in India?
  • Examining current industry initiatives and how they are boosting the mobile internet in India
  • Understanding the User Expectation of MobileWeb
14:50-15:05 hrs Tea/Coffee
15:05-16:15 hrs PANEL DISCUSSION III: MOBILE MARKETING: BUILDING THE FUTURE
  • How much is happening and how much more can happen?
  • Is there a need to set standards for mobile marketing?
  • Will mobile advertising be limited to performance alone? Beyond SMSes!
  • How are users taking to mobile advertising?
16:15-16:30 hrs Coffee Break
16:30-17:30 hrs PANEL DISCUSSION IV: MOBILE ENTERTAINMENT- EVERY TIME IS PRIMETIME
  • Is the industry ready Beyond games, ringtones?
  • What are the challenges for creating and producing content for mobile?
  • How to ensure the quality of the content?
  • What are the major constraints on the adoption and usage levels of mobile entertainment services?
  • What are the drivers for the growth of Mobile Entertainment?
17:45 hrs Conference Concludes
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