0900 - 0930 hrs	Registration
0930 - 1050 hrs	Inaugural Session:
Mobile industry in India is continuing to grow at a rapid pace. With LTE just around the corner, data consumption growing like never before, innovation of services is the need of the hour. At this inaugural session, delegates shall have an opportunity to look at top future trends that will shape the mobile industry in India.
0930 - 0945 hrs	Special Address: "The next VAS idea that can become big" Neeraj Roy, Managing Director and Chief Executive Officer, Hungama Digital Media
0945 - 1000 hrs	Address: Viral Shah, UIDAI
1000 - 1005 hrs	Release of Report- "How the Mobile Platform is been utilized in India for engagement with different stakeholders" a joint Initiative by IAMAI and IMImobile
1005 - 1020 hrs	Keynote Address: "mEngagement-Its Present, Future & Relevance to businesses in India" Vishwanath Alluri, Founder & Chief Executive Officer, IMImobile
1020 - 1040 hrs	Guest of Honour "Services beyond Voice and SMS" Himanshu Kapania, Managing Director, Idea Cellular
1040 - 1050 hrs	Q & A Session
1050 - 1105 hrs	Networking Tea/Coffee Break
1105 - 1210 hrs	Plenary Session 1 - Redefine mEntertainment- 5 Steps to be taken
mEntertainment is one of the most successful and vastly consumed services. A lot of innovation has already happened; still there is lot which can further be done. Challenge posed to presenters is to share innovative services for mEntertainment which will further changed the industry. What are the future technologies for the next big leap?
1105 - 1110 hrs	Moderator: Samir Bangara, Managing Director- Digital, DisneyUTV
1110 - 1135 hrs	Sharing of Individual Points of View/Cases Narayanan SP, Senior Vice President & Head VAS, Mobile Commerce & Long Distance, Idea Cellular Albert Almeida, Chief Operating Officer, Hungama Digital media Entertainment Badri Sanjeevi, Chief Executive Officer, Mauj Mobile Salman Hussain, Vice President- BD & MD -India & Middle East, Vuclip
1135 - 1155 hrs	Panel Discussion
1155 - 1215 hrs	Q & A and summing up
1215 - 1220 hrs	Change Over
1220 - 1330 hrs	Plenary Session 2: mGovernance- 5 steps towards the evolution
There are lot of whispers been heard about mGovernance. However, very few people have clarity on the viable business models and needed services required by the government and citizens. At this session, speakers shall present business case for various mGovernance services for mass adoption. How industry and government together will promote M-governance? What are the technologies available?
1220 - 1225 hrs	Moderator: Milind Pathak, Vice President- Asia Market, Comviva Technologies
1225 - 1250 hrs	Sharing of Individual Points of View/Cases Jagdish Mitra, Chief Executive Officer, CanvasM Lishoy Bhaskaran, Head- Government Unit, MobME Gaurav Dhir, Co-Founder, Mobile Harvest
1250 - 1310 hrs	Panel Discussion
1310 - 1330 hrs	Q & A and summing up
1330 - 1430 hrs	Lunch Break
1430 - 1555 hrs	Plenary Session 3: mEngagement- 5 most important steps to keep consumer engaged
Evolution of smart devices has opened up an opportunity to offer vast consumer services to users. Customer engagement on the mobile platform (m-Engagement) is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the mobile. Naturally, how you m-engage with your customers impacts how customers view your brand. At this session the panelists will discuss how businesses require a holistic and a well-coordinated strategy for m-Engagement which complements other marketing channels too.
1430 - 1435 hrs	Moderator: Beerud Sheth, Co-founder and Chief Executive Officer, SMS Gupshup
1435 - 1505 hrs	Sharing of Individual Points of View/Cases Vishwajeet Sukhija Director Innovations & Marketing, Mobilox Sudarshan Dharmapuri, Vice President-Product Management, IMImobile Jonathan Bill, Senior Vice President and Business Development, Vodafone India Debasis Chatterji, Chief Executive Officer, NetXcell Sameer Agarwal, Chief Marketing Officer, Rocketalk Anisha Singh, Founder & Chief Executive Officer, mydala.com Raj Singh, Managing Director, TechMobia
1505 - 1525 hrs	Panel Discussion
1525 - 1540 hrs	Q & A & Summing up
1540 - 1555 hrs	Tea/Coffee
1555 - 1710 hrs	Plenary Session 4 -5 Ideas that will change mobile marketing
Everyone feels they have done it. Everyone feels they need to try it. Everyone is talking about it. But, the reality is that only miniscule part of Mobile Marketing is currently exposed to the users. Come and listen to the presenters as they present the future of Mobile Marketing.
1555 - 1600 hrs	Moderator: Madan Sanglikar, Chief Executive Officer, AD2C
1600 - 1630 hrs	Sharing of Individual Points of View/Cases Amit Bhartiya, General Manager & Vice President - Mobile & ViziSense, Komli Media Mahesh Narayanan, Country Head- Mobile, Google India Sumit Kumar, Head Content & App Advertising, InMobi Binay Tiwari, Head of Global Marketing, Vserv.mobi Kenny Ye, Managing Director, UCWeb India Sunil Kamath, Sales Director- India & SAARC, Opera Software Anand Virani, Senior Business Development Manager, Qualcomm India
1630 - 1650 hrs	Panel Discussion
1650 - 1710 hrs	Q & A and summing up
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Who had imagined that making calls will become just a mere capability of this crazy thing we call mobile?

Join to know what could be following. You could possibly be witnessing the Next Big Innovation HERE!

Parallel track will unveil live Innovations pertaining to Mobile. The Innovators will display their genius by way of presentation.

1105 - 1135 hrs	Presenter 1: Battling Counterfeit Medicine With An SMS By Kishore Kar, Vice President- Sales & Marketing, PharmaSecure PAS India
PharmaSecure is a life saving invention of PharmaSecure PAS India Ltd. It is a cost effective solution to fight the problem of counterfeit drugs using digital mass serialization. It provides Indian consumers critical information like drug name, batch number, expiry date about drugs purchased by using SMS facility from their mobile phones. PharmaSecure prints unique, random codes with private virtual phone number on each packaging unit of drugs. When the consumers buy medicine, they send the unique code to a virtual private number to PharmaSecure via SMS and receive instant confirmation of the drugs expiration date and authenticity. Get more details at the session
1135 - 1145 hrs	Q & A and summing up
1145 - 1150 hrs	Change Over
1150 - 1230 hrs	Presenter 2: Mobile Websites - Are you getting it Right? By Jamal Mohammed, Product Lead, Langoor Digital Product Lead, Langoor Digital
Your customers are already mobile. Are you? You realize how important a mobile website is for your business. But where do you start? What are the key factors to consider? What should be your mobile web strategy? Find out the answers to these questions and more on how to leverage the Mobile Web to benefit your customers, and in turn your business. The focus of this session will be on practical examples covering different mobile web strategies for different businesses and getting the mobile websites right!
1220 - 1230 hrs	Q & A and summing up
1230 - 1235 hrs	Change Over
1235 - 1315hrs	Presenter 3: Mobile Innovation: Can it create wealth for farmers? By Amit Arya, Software Architect, Intuit
While most of the mobile innovations are happening for urban customers, little is being done for people in bottom of the pyramid. There are many unmet needs of Indian farmers which can be solved by smart use of mobile technology. Intuit Fasal is a simple SMS-based marketplace that provides farmers market price information and connects farmers to buyers. Intuit Fasal is already helping millions of farmers to make better financial decisions. It has evolved as a platform for rural India that helps in creating new opportunities for the farmers and various players in rural ecosystem. Get more details at the session.
1305 - 1315 hrs	Q & A and summing up
1315 - 1430 hrs	Lunch
1430 - 1510 hrs	Presenter 4: Tuk Tuk Meter Application By Kallidil Kalidasan, Chief operations Officer, Mindhelix Technologies
MindHelix Technologies LLP launched a new product called TukTuk Meter that can help the commuter to get a fair fare from the autorickshaws. It is a dynamic GPS based auto-fare calculator made for India. This application helps in bringing fairness to Indian auto rickshaw industry. This application enables the user to be in more control of his travel, check where exactly he is being driven to, checking the fare and the distance he/she is travelling. Tuk Tuk Meter does not require internet connection or even the presence of the service provider. Get more details at the session.
1500 - 1510 hrs	Q & A and summing up
1510 - 1505 hrs	Change Over
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