|0900 - 0930 hrs||Registration|
|0930 - 1050 hrs||Inaugural Session:|
|Mobile industry in India is continuing to grow at a rapid pace. With LTE just around the corner, data consumption growing like never before, innovation of services is the need of the hour. At this inaugural session, delegates shall have an opportunity to look at top future trends that will shape the mobile industry in India.|
|0930 - 0945 hrs||Special Address: "The next VAS idea that can become big"
Neeraj Roy, Managing Director and Chief Executive Officer, Hungama Digital Media
|0945 - 1000 hrs||Address:
Viral Shah, UIDAI
|1000 - 1005 hrs||Release of Report- "How the Mobile Platform is been utilized in India for engagement with different stakeholders" a joint Initiative by IAMAI and IMImobile|
|1005 - 1020 hrs||Keynote Address: "mEngagement-Its Present, Future & Relevance to businesses in India"
Vishwanath Alluri, Founder & Chief Executive Officer, IMImobile
|1020 - 1040 hrs||Guest of Honour "Services beyond Voice and SMS"
Himanshu Kapania, Managing Director, Idea Cellular
|1040 - 1050 hrs||Q & A Session|
|1050 - 1105 hrs||Networking Tea/Coffee Break|
|1105 - 1210 hrs||Plenary Session 1 - Redefine mEntertainment- 5 Steps to be taken|
|mEntertainment is one of the most successful and vastly consumed services. A lot of innovation has already happened; still there is lot which can further be done. Challenge posed to presenters is to share innovative services for mEntertainment which will further changed the industry. What are the future technologies for the next big leap?|
|1105 - 1110 hrs||Moderator:
Samir Bangara, Managing Director- Digital, DisneyUTV
|1110 - 1135 hrs||Sharing of Individual Points of View/Cases
Narayanan SP, Senior Vice President & Head VAS, Mobile Commerce & Long Distance, Idea Cellular
Albert Almeida, Chief Operating Officer, Hungama Digital media Entertainment
Badri Sanjeevi, Chief Executive Officer, Mauj Mobile
Salman Hussain, Vice President- BD & MD -India & Middle East, Vuclip
|1135 - 1155 hrs||Panel Discussion|
|1155 - 1215 hrs||Q & A and summing up|
|1215 - 1220 hrs||Change Over|
|1220 - 1330 hrs||Plenary Session 2: mGovernance- 5 steps towards the evolution|
|There are lot of whispers been heard about mGovernance. However, very few people have clarity on the viable business models and needed services required by the government and citizens. At this session, speakers shall present business case for various mGovernance services for mass adoption. How industry and government together will promote M-governance? What are the technologies available?|
|1220 - 1225 hrs||Moderator:
Milind Pathak, Vice President- Asia Market, Comviva Technologies
|1225 - 1250 hrs||Sharing of Individual Points of View/Cases
Jagdish Mitra, Chief Executive Officer, CanvasM
Lishoy Bhaskaran, Head- Government Unit, MobME
Gaurav Dhir, Co-Founder, Mobile Harvest
|1250 - 1310 hrs||Panel Discussion|
|1310 - 1330 hrs||Q & A and summing up|
|1330 - 1430 hrs||Lunch Break|
|1430 - 1555 hrs||Plenary Session 3: mEngagement- 5 most important steps to keep consumer engaged|
|Evolution of smart devices has opened up an opportunity to offer vast consumer services to users. Customer engagement on the mobile platform (m-Engagement) is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the mobile. Naturally, how you m-engage with your customers impacts how customers view your brand. At this session the panelists will discuss how businesses require a holistic and a well-coordinated strategy for m-Engagement which complements other marketing channels too.|
|1430 - 1435 hrs||Moderator:
Beerud Sheth, Co-founder and Chief Executive Officer, SMS Gupshup
|1435 - 1505 hrs||Sharing of Individual Points of View/Cases
Vishwajeet Sukhija Director Innovations & Marketing, Mobilox
Sudarshan Dharmapuri, Vice President-Product Management, IMImobile
Jonathan Bill, Senior Vice President and Business Development, Vodafone India
Debasis Chatterji, Chief Executive Officer, NetXcell
Sameer Agarwal, Chief Marketing Officer, Rocketalk
Anisha Singh, Founder & Chief Executive Officer, mydala.com
Raj Singh, Managing Director, TechMobia
|1505 - 1525 hrs||Panel Discussion|
|1525 - 1540 hrs||Q & A & Summing up|
|1540 - 1555 hrs||Tea/Coffee|
|1555 - 1710 hrs||Plenary Session 4 -5 Ideas that will change mobile marketing|
|Everyone feels they have done it. Everyone feels they need to try it. Everyone is talking about it.
But, the reality is that only miniscule part of Mobile Marketing is currently exposed to the users. Come and listen to the presenters as they present the future of Mobile Marketing.
|1555 - 1600 hrs||Moderator:
Madan Sanglikar, Chief Executive Officer, AD2C
|1600 - 1630 hrs||Sharing of Individual Points of View/Cases
Amit Bhartiya, General Manager & Vice President - Mobile & ViziSense, Komli Media
Mahesh Narayanan, Country Head- Mobile, Google India
Sumit Kumar, Head Content & App Advertising, InMobi
Binay Tiwari, Head of Global Marketing, Vserv.mobi
Kenny Ye, Managing Director, UCWeb India
Sunil Kamath, Sales Director- India & SAARC, Opera Software
Anand Virani, Senior Business Development Manager, Qualcomm India
|1630 - 1650 hrs||Panel Discussion|
|1650 - 1710 hrs||Q & A and summing up||***********************************Conference Ends***************************************|
Who had imagined that making calls will become just a mere capability of this crazy thing we call mobile?
Join to know what could be following. You could possibly be witnessing the Next Big Innovation HERE!
Parallel track will unveil live Innovations pertaining to Mobile. The Innovators will display their genius by way of presentation.
|1105 - 1135 hrs||Presenter 1: Battling Counterfeit Medicine With An SMS
By Kishore Kar, Vice President- Sales & Marketing, PharmaSecure PAS India
|PharmaSecure is a life saving invention of PharmaSecure PAS India Ltd. It is a cost effective solution to fight the problem of counterfeit drugs using digital mass serialization. It provides Indian consumers critical information like drug name, batch number, expiry date about drugs purchased by using SMS facility from their mobile phones. PharmaSecure prints unique, random codes with private virtual phone number on each packaging unit of drugs. When the consumers buy medicine, they send the unique code to a virtual private number to PharmaSecure via SMS and receive instant confirmation of the drugs expiration date and authenticity.
Get more details at the session
|1135 - 1145 hrs||Q & A and summing up|
|1145 - 1150 hrs||Change Over|
|1150 - 1230 hrs||Presenter 2: Mobile Websites - Are you getting it Right?
By Jamal Mohammed, Product Lead, Langoor Digital Product Lead, Langoor Digital
|Your customers are already mobile. Are you?
You realize how important a mobile website is for your business. But where do you start? What are the key factors to consider? What should be your mobile web strategy?
Find out the answers to these questions and more on how to leverage the Mobile Web to benefit your customers, and in turn your business. The focus of this session will be on practical examples covering different mobile web strategies for different businesses and getting the mobile websites right!
|1220 - 1230 hrs||Q & A and summing up|
|1230 - 1235 hrs||Change Over|
|1235 - 1315hrs||Presenter 3: Mobile Innovation: Can it create wealth for farmers?
By Amit Arya, Software Architect, Intuit
|While most of the mobile innovations are happening for urban customers, little is being done for people in bottom of the pyramid. There are many unmet needs of Indian farmers which can be solved by smart use of mobile technology. Intuit Fasal is a simple SMS-based marketplace that provides farmers market price information and connects farmers to buyers. Intuit Fasal is already helping millions of farmers to make better financial decisions. It has evolved as a platform for rural India that helps in creating new opportunities for the farmers and various players in rural ecosystem.
Get more details at the session.
|1305 - 1315 hrs||Q & A and summing up|
|1315 - 1430 hrs||Lunch|
|1430 - 1510 hrs||Presenter 4: Tuk Tuk Meter Application
By Kallidil Kalidasan, Chief operations Officer, Mindhelix Technologies
|MindHelix Technologies LLP launched a new product called TukTuk Meter that can help the commuter to get a fair fare from the autorickshaws. It is a dynamic GPS based auto-fare calculator made for India. This application helps in bringing fairness to Indian auto rickshaw industry. This application enables the user to be in more control of his travel, check where exactly he is being driven to, checking the fare and the distance he/she is travelling. Tuk Tuk Meter does not require internet connection or even the presence of the service provider.
Get more details at the session.
|1500 - 1510 hrs||Q & A and summing up|
|1510 - 1505 hrs||Change Over||***********************************Conference Ends***************************************|