15th December, 2016 | Taj Lands End, Mumbai
#DoTheMobile
  • 00

    days

  • 00

    hours

  • 00

    minutes

  • 00

    seconds

400+Delegates
30+Speakers
100+Companies
About Us

#DoTheMobile in its 5th Year comes to Mumbai.
Every year it attracts 300+ C-Level mobile marketing executives from the most influential consumer facing brands, alongside the major agencies and device players that are in the heart of mobile ecosystem. It’s a summit to meet gurus in various streams of the Mobile ecosystem from a wide range of B2C brands and companies.

This is an opportunity to share and explore your Mobile experience and Marketing learnings.

Who can attendEntire Digital Marketing Fraternity
Content Marketing
Mobile Technology
Ecommerce
Apps
Chat Bots
Internet Service Providers
e-wallet
Social Media
Expected Companies Participating
Speakers
Aakrit VaishCo-Founder & CEO, Haptik
Abhishek JoshiHead - Marketing & Analytics, Digital Business, Sony Pictures
Aditya SaveCMO, Shaadi.com
Akash BanerjiHead Marketing & Partnership, Voot
Anita NayyarCEO, Havas Media India
Annie MathewDirector- Audience Marketing, Microsoft
Arunabh KumarFounder, TVF Media Labs
Deepak SharmaCDO, Kotak Mahindra Bank
Dippak KhuranaCo-Founder & CEO, VMAX & Vserv
Divya DixitDirector Content Marketing, LeEco
Gaurav MishraDigital Director, Vogue India
Gulshan VermaChief Revenue Officer, Times Internet
Himanshu PeriwalVP-Growth, ixigo
Kedar GavaneVice President - India,comScore
Kiran KarthikeyanVP Product Development, KeyPoint Technologies Pvt. Ltd
Lavin PunjabiPresident & CEO, mCanvas
Lijo IsacVP - Growth Marketing, Practo
Milind PathakCOO, Madhouse
Molly KapoorHead of Marketing,
Birla Sun Life Mutual Fund
Neeraj BansalCountry Head for India, AdParlor
Nitin AgarwalAVP & Head of Marketing, Shopclues
Praveen MelothHead Marketing, Shopcj
Rajeev DhalHead of Monetization, Dailyhunt
Rajiv DingraFounder & CEO, WatConsult
Sairam RanganathanBusiness Group Head, Maxus
Sandeep WalunjCMO, Reliance Mutual Fund
Sanjay TripathySr. Vice President – Head Marketing, HDFC Life
Sashibhushan UdyavarDigital Marketing, Maybelline (L’Oreal)
Theodore HayesAssociate Vice President of Data and Analytics, Iprospects
Vishal SampatCDO, Reliance Jio
Zubin SarkariFounder, Glamrs
Aakrit Vaish - Co-Founder & CEO, Haptik
Aakrit Vaish is a technology entrepreneur and investor, currently CEO at Haptik, a company in the mobile messaging space he co-founded in Fall 2013. Before, he was at Flurry where he was instrumental in growing the company from a start up to a multi-million dollar business. He founded the business operations team and set up the India office. Flurry was acquired by Yahoo! in July 2014.
In 2013, Aakrit also co-founded and was the lead investor for Flat.to, a real estate marketplace for college students. Flat.to was sold to Commonfloor.com in April 2014, through which Aakrit fully exited the company.
Aakrit invests in start ups in India in the areas of ad tech, saas and mobile and is on the board of Winmark, a family run business of home textiles and interiors. He also actively advises companies on mobile strategy and is a frequent speaker at industry events, particularly on emerging markets.
Abhishek Joshi - Head - Marketing & Analytics, Digital Business, Sony Pictures
Abhishek Joshi is a dynamic professional with over 15 years’ of experience in the Media industry. A marketing post-graduate from Institute of Management Development & Research, his expertise has been in strategizing innovative marketing solutions and product & brand launches. A person with an eye for detail, he tries to maintain a right balance between his right brain and left brain.
In the 15 years, Abhishek has worked across various roles with ABP, Zenga, Reliance Big pictures and Sony Pictures Networks, India. He has demonstrated tremendous success by orchestrating augmented strategies for successful launches of iconic brands like IPL, Indian Idol, Kaun Banega Crorepati, and many more.
As Vice President & Head – Marketing and Analytics, Digital Business, Sony Pictures Networks India Pvt Ltd, Abhishek is a member of the Leadership team, responsible for shaping overall business strategy with the core focus being on Marketing & Communications.
Aditya Save - CMO, Shaadi.com
Aditya Save is the Senior Vice President of People Interactive and Chief Marketing Officer (CMO) at People Interactive. Prior to this, Aditya was heading Marico’s Global Centre of Excellence for Digital and Media covering markets across Africa and Asia.
For over half a decade now, Aditya has been actively involved in the Digital & Mobile domains. He was a member of the inaugural Mobile Marketing India council & has spoken at MMA forums in Singapore, Delhi & London. His paper on Mobile Marketing has been published by the IDM in the UK.
He is an early-stage investor & actively mentors startups in the Consumer Tech space.
Akash Banerji - Head Marketing & Partnership, Voot
Akash Banerji is the Head, Marketing & Partnerships for Viacom18 Digital Ventures.
Prior to this role, Akash was the Head of Marketing for Hotstar (2014-15) where he was responsible for the big bang launch and driving consumer acquisition.
He has thirteen years of consistent high performance in the marketing & sales/distribution domain with leading consumer centric MNCs in the area of managing & growing brands profitably. Akash has worked across various spectrums like Digital, Sports, General Entertainment & business integration (post acquisition) and led teams (marketing & cross-functional) with the aim of gaining market & mind share.
An alumnus of Faculty of Management Studies (FMS) Delhi, Akash started his career in sales & marketing working for top-notch organizations like Pepsi & Marico straddling different geographies in the country. His brand stint with Parachute and Nihar especially was a very satisfying one. After spending close to five years in Marico, Akash decided to move to the fast-paced world of media.
Anita Nayyar - CEO, Havas Media India
Anita Nayyar is a veteran of Indian media being an integral part of its growth. As CEO she took on the mandate to expand the Havas Media Group footprint in these lucrative emerging SA markets in 2006.
Under her leadership Havas Media Group in India has grown exponentially. It has expanded its offerings as an integrated communications group for traditional, digital, mobile, performance marketing and out-of-home. The agency has grown 10 times in 8 years.
This 2015 RECMA ranked Havas Media in the Top 5 Media Agencies in its 2014 Qualitative Evaluation. Havas Media was ranked as the No.2 Indian Media Agency in the Agency Report Card 2014 by Campaign India. In 2013 RECMA graded Havas Media at No.1 in Compitches in both their preliminary reports. RECMA rated Havas Media Group as the fastest growing media agency in India at 43%, 3x the industry in 2012
Annie Mathew - Director- Audience Marketing, Microsoft
Annie Mathew leads Evangelism at Microsoft India. As part of her current role she grows a vibrant ecosystem of students, startups and developers to enable innovative solutions on Microsoft platform. Annie is also a member of the Board for SV.CO in Kochi and on the Executive Council for Innovation Society of Andhra Pradesh.
Annie has a rich and varied experience in industries like wireless, IT and manufacturing with leading companies such as BlackBerry, Tech Mahindra, TCS and Fenner India. She is an active member of various industry forums. KYMI 2013 ranked her in their list of top 10 women in smartphone and technology and recently she was honored in Kerala for her work with Startups.
Annie holds a Post graduate program in Management from Indian School of Business and a B.Tech in Electrical Engineering from University of Kerala, Hyderabad. She enjoys reading, arts and is passionate about technology in its role of improving lives.
Arunabh Kumar - Founder, TVF Media Labs
coming soon
Deepak Sharma - CDO, Kotak Mahindra Bank
Deepak heads digital initiatives at Kotak Mahindra Bank where he is responsible for digital strategy & transformation across bank along with building digital led business. In his current role, his area of focus is around growth initiatives, transformation project, innovation, fintech & ecosystem partnerships, digital channels & platform. He also looks at design & development around lending, payments, investments, Institutional, SME & consumer segment.
Dippak Khurana - Co-Founder & CEO, VMAX & Vserv
As Founder and CEO, Dippak Khurana is responsible for driving the vision and strategy of VMAX. With an illustrious career that spans over two decades, he has spearheaded the Internet and mobile revolution in India. Post a successful stint in the desktop Internet industry, Dippak moved to the mobile industry in 2001 where he launched multiple market first initiatives for renowned companies. Dippak co-founded mobile marketing and commerce platform, Vserv in 2010. In 2015, he co-founded VMAX with the aim of solving the unmet challenges of app publishers. Today, leading app publishers in India and Southeast Asia rely on VMAX to maximize their yield from ads. Dippak is also regularly featured in top tier media like Forbes, The Economic Times, VentureBeat, Mint, CNBC and many such eminent publications.
Divya Dixit - Director Content Marketing, LeEco
17 years experience in marketing and building brands.
Across multiple industries of retail, broadcasting, telecom and music.
Accomplishments:
  • Sunburn, a brand of Percept Live, voted recently as one of the top 100 brands in India
  • Digital base growth 100% YOY/ Onground attendance 125% growth YOY
  • 25% improved YOY topline at Percept Live
  • 3X subscriber number targets met at Tata Docomo
  • 15% growth in unit sales YOY at Saregama
  • Content Syndication at Saregama
New Streams/Launches
  • Created merchandising and space selling categories at Barista
  • Launched a new Telecom brand at Tata Docomo
  • Launched a new Business Channel at UTV Network
  • New Sales currency developed for a Business news channel at UTV
  • Created New IP at Saregama
Gaurav Mishra - Digital Director, Vogue India
coming soon
Gulshan Verma - Chief Revenue Officer, Times Internet
Gulshan Verma, Currently Chief Revenue Officer at Times Internet, He is responsible for the entire revenue of the digital group across both advertising, classified and e-commerce/transaction based businesses as well running Business Development and Strategic Partnerships for the company. He was responsible for the launch of Outbrain in India - growing it to the 5th largest market in Outbrain within 12 months of launch with more than 100 brands using the platform within a year of launch. He also worked with Komli, as Chief Revenue Officer and managed a 8 figure USD business P&L across 18 offices in 12 countries with a 200+ team.
Himanshu Periwal - VP-Growth, ixigo
Himanshu is currently the Vice-President at ixigo, India's leading travel aggregator with products spanning across flights, hotels, trains, buses, cabs & packages. He is an alumnus of IIM Calcutta and Delhi University. He has also worked with Amazon in their Marketing vertical and has helped set up their India business. He started his career in the consulting space with Bain & Company. At ixigo, Himanshu takes care of growth that includes marketing, analytics and product.
Kedar Gavane - Vice President - India,comScore
Kedar Gavane is Vice President, India at comScore, Inc., a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere.
Kedar oversees new business development and sales expansion for comScore’s suite of products and services in India. As a founding member of the comScore India office, he has been instrumental in making the market one of the fastest-growing internationally for comScore.
With more than 12 years of experience in the digital space, Kedar has helped several clients build sustainable online businesses. Prior to comScore, he was CEO of ViralSmith, a marketing analytics company. He also served as COO of the comparison shopping network at Reliance Big Entertainment as well as a senior member of their corporate strategy team. In addition, he spent time at ABP Pvt. Ltd. as part of their corporate strategy team. He began his career at Infosys Technologies.
Kedar holds a Bachelor of Engineering in Computer Science from the Birla Institute of Technology and Science as well as an MBA from the Indian School of Business.
Kiran Karthikeyan - VP Product Development, KeyPoint Technologies Pvt. Ltd
Kiran is the Vice President Product Development and is responsible for product strategy and execution at KPT. He is involved in the overall success of the product offerings and works closely with partners and prospects to define product features and requirements.
Prior to joining Key Point Technologies, Kiran spearheaded the product management & delivery units of Microsoft, July Systems and many others.
Kiran holds a PGDBM degree in Finance and Systems Management from Symbiosis Centre for management & Human Resource Development.
Lavin Punjabi - President & CEO, mCanvas
coming soon
Lijo Isac - VP - Growth Marketing, Practo
coming soon
Milind Pathak - COO, Madhouse
Milind Pathak is Chief Operating Officer at Madhouse - South Asia, the largest Mobile Marketing solutions company in this region. In this role, he is responsible for driving the company towards next level of growth. Prior to joining, Madhouse, Milind was part of the leadership team at One97, where he was heading Mobile Marketing unit and also International Business. Milind has played multiple level leadership roles in his previous avatars at Comviva (later acquired by Tech-Mahindra) / Mitsui / Buongiorno.
He has been an active evangelist in the Asian market for Mobile Entertainment, Marketing / Commerce / Internet domain. He has been contributing to various forums and associations and held positions of Co-Chair at MEF for the Asia Chapter, Co-Chair for Mobile Marketing at IAMAI, and has been the jury for mBillionth Award continuously for last 3 years. He is a well-recognized thought leader in Mobile Marketing, technologies and allied areas in many international and national conferences, seminars, round tables and have presented papers and spoken at multiple events of MEF / MMA / IAMAI / FICCI.
Molly Kapoor - Head of Marketing, Birla Sun Life Mutual Fund
Molly Kapoor is Head – Marketing at Birla Sun Life Asset Management Company - the investment manager of Birla Sun Life Mutual Fund At Birla Sun Life AMC, Molly leads the Marketing & Digital practices. She has over 20 years of work experience, of which 17 years have been with the Mutual Fund industry.
In her previous role, Molly was Head – Customer Service & Branch Operations where she managed the organization's Customer Service Strategy.
A Masters in Economics and a post-graduate from NMIMS, Mumbai, Molly is also a Green Belt level practitioner of Six Sigma.
Neeraj Bansal - Country Head for India, AdParlor
Neeraj is the Country head for India at AdParlor. Responsible for the GTM (go-to-market) strategy in the country, the seasoned sales leader will oversee operations, business development and client retention of the social and video advertising platform.
With over 20 years of experience in sales and marketing in various global leadership roles, Neeraj has extensive experience in building & scaling businesses, defining growth & monetization strategies and building effective teams. As such, companies around the world such as Google, Sony Ericsson, IgniteWorld & Ericsson have gained significant market share and built up their brand presence through Neeraj’s efforts.
A passionate digital evangelist, Neeraj joined Google during the infancy of digital advertising. Based in the EMEA HQ of Google (Ireland office), he played an integral role in creating the monetization model for SMB’s, forming the global expansion team, and also helping Google build and scale business in emerging markets.
Nitin Agarwal - AVP & Head of Marketing, Shopclues
He lead all Marketing initiatives at ShopClues including Branding & Communication, Media Planning & Buying, Performance Marketing, Mobile User Acquisition, CRM, Onsite Marketing, Category Marketing, Content Marketing, Creative & Merchandising.
Building the largest online shopping destination for middle India with a true blood marketplace model and focus on profitability.
Interests: Consumers and brands, data and technology, online and offline, stories and impressions, performance and memories.
Praveen Meloth - Head Marketing, Shopcj
A marketing professional with over 10 years of brand marketing and sales experience.
Experience encompasses all aspects of sales and marketing - consumer marketing, brand management, advertising & communications across traditional and digital media, events, building and managing a CRM programs.
Directed and executed a wide range of marketing communications, across multiple mediums. Skilled in managing and collaborating with regional and cross-functional teams across a matrixed organization.
Rajeev Dhal - Head of Monetization, Dailyhunt
He has worked in leadership position across leading media investment planning companies like Ogilvy, JWT & Maxus and since last 10 years he has been engaged with digital start-ups offering a broad spectrum of consumer facing services like participation TV content, horizontal c2c classifieds, auction based e-commerce, mobile app based networking platform for doctors and digital signage based patient education platform.
Rajiv Dingra - Founder & CEO, WatConsult
Rajiv Dingra is the Founder and CEO of WATConsult, the most awarded digital and social media agency, founded in the year 2007. An entrepreneur and a thought leader in the digital space, he currently leads a team of 250 people at WATConsult. WATConsult is headquartered in Mumbai and has offices across Delhi and Bangalore. In January 2015 WATConsult became a part of Dentsu Aegis Network.
In a span of 10 years, he has worked with more than 100 clients across India. Some of the brands include Warner Bros, Swarovski, Oppo Mobile, SAP, Nikon, Tata Salt, Godrej, Bajaj Allianz and Mahindra & Mahindra. WATConsult recently won 100+ digital and social media awards for work done across 2014-15 distinct marketing campaigns. These include the prestigious global DMA echo in San Diego, ‘The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai and also the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards.
Rajiv was nominated as the digital person of the year at E4M Indian digital media awards two years consecutively and also won ‘The young social media entrepreneur of the year’ at CMO Asia Singapore and the Agency CEO of the year (runner up) at the Media Ace Awards.
Rajiv has been a global speaker at Social Media Enterprise Forum, Dubai, Malaysia social media week and Afri-tech Summit Kenya. He was also on the Jury of the Bees Social Media Awards, San Francisco; DMAi awards, India, Afaqs Digies Awards India and Smarties Mobile awards, India.
Sairam Ranganathan - Business Group Head, Maxus
coming soon
Sandeep Walunj - CMO, Reliance Mutual Fund
An alumnus of Indian Institute of Management, Ahmedabad, Sandeep brings over two decades of consumer connect expertise to Reliance Nippon Life AMC’s marketing team.He has worked with leading FMCG, Retail and BFSI organizations like PepsiCo India, Reckitt Benckiser, Wipro Consumer Care, Future Value Retail and Magma Fincorp Limited, where he helped nurture brands, strengthen consumer fulfilment processes, drive process & product innovation as well as digital brand & business building.At Reliance Nippon Life AMC, Sandeep is responsible for Brand Experience, Consumer & Customer Connect, Process & Product Innovation as well as Digital brand and Business building.
Sanjay Tripathy - Sr. Vice President – Head Marketing, HDFC Life
Mr. Sanjay Tripathy is Senior Executive Vice President, Marketing, Product, Digital, and Direct Channels, including E-commerce and member of the Executive management Committee at HDFC Life. His core responsibilities are managing Direct Channels, E-commerce, Marketing and Product Strategy, Brand Planning, Advertising, Communication & Media, Customer Insights, Online and Digital Strategy, Customer Analytics, & Corporate communication. Sanjay is credited for establishing HDFC Life as a strong and distinct brand in the insurance category through ‘Self Respect,’ the core brand proposition. The brand re-launch in FY2010-11 has helped reposition HDFC Life as a contemporary and dynamic brand. He is also credited for establishing two best-in-class sales channels (Direct and Online) in the industry. He has been instrumental in designing innovative products in the industry including Smart Woman, India's first ULIP for woman, and Click2Protect, a highly competitive online term plan.
Sashibhushan Udyavar - Digital Marketing, Maybelline (L’Oreal)
He currently lead digital marketing at L'Oreal India's consumer division, working on further enhancing the strong digital brand presence of some of the best beauty brands in the world (Maybelline New York, L'Oreal Paris & Garnier).
Digital marketing for beauty brands is a case study in working with shifting consumer preferences but a reasonably high consumer loyalty, managing both consumer curiosity.
With over 10 years of experience in digital marketing and technology, he have hands-on experience and proven success on some of India’s buzziest brands like Vodafone, Kolkata Knight Riders, HSBC and international ones like Abu Dhabi Commercial Bank.
Theodore Hayes - Associate Vice President of Data and Analytics, Iprospects
Theodore Hayes, Head of Analytics. B Eng Hons in Automotive Engineering, 4+ years in the digital industry. Having moved from the UK, Theo heads iProspect India’s Analytics Division as the first Google Analytics Reseller, he has provided over 40+ clients analytics solutions ranging from implementation to driving business value. He has built the iProspect India Analytics team to a sizeable number within a short span whom handle global clients such as Sony, Microsoft and General Motors, and premium clients such as Myntra, Commonfloor, most major private banks. Prior to Joining iProspect India, Theo worked in RepriseMedia within SEM, handling Tempur, Microsoft, Verizon, KIA, Hyundai and Cathay Pacific. He is a regular contributor to the thought leaders of the DMAI conferences and regular lecturer at DMTI. Theo also has moderated and lead the recent analytics conference on, from data collection to valuable insights in Bangalore and also was on the speaker panel for DMAI GMAW 2015 in Delhi on how data visualisation fit into predictive analytics. From an early age, Theo has always been data driven and immersed into the world of data, which lead him into Engineering. Finally releasing his vocation, he found his dream job in Digital Marketing.
Vishal Sampat - CDO, Reliance Jio
Founder of Convonix, a full service internet marketing company based out of India that was taken from 3 people to a 400 people company and later acquired by the Publicis Group.
Currently, the Chief Digital Officer of Reliance Jio.
An entrepreneur, who also mentors several start ups in the digital space, healthcare solutions, e-commerce among others.
Interested in selectively mentoring start ups that have a good idea, an energetic and passionate team and the will to build a profitable enterprise.
Expertise: internet, e-commerce, technology, SEM, SEO, online advertising, social media marketing, mobile marketing, mobile app development, entrepreneurship, ad-tech.
Zubin Sarkari - Founder, Glamrs
He is one of the Founders of Glamrs, India's largest and most popular digital video destinations for Indian Women,.
Creating insightful video content and distributing it effectively to engage a richly-targeted audience, has enabled Glamrs to reach more than 60 Million unique users every month.
After getting my BS degree in Management Science from MIT in 1991, he started working at Videofashion, Inc. (NYC), which was then the largest producer of Fashion programming for television in the world. As we went from Marketing Manager to General Manager to Managing Director, he got deeply entrenched into "fashion" & "Media".
Agenda
15th December, 2016
PARTNER
Gold Partner
VIP Lounge Partner
Bronze Partner
SUPPORTERS