MarTech Roundtable

The path to business growth for modern marketers

19th April 2017 | Roseate House, Aerocity, New Delhi| 18:30 Hours Onwards

Today, we are standing on the brink of rapid transformation. There is a paradigm shift from ‘consumer acquisition’ to ‘customer accretion’ through engagement and rewarding consumer experience. Brands can leverage new generation software and data to reach their customers at the right moment through the right channel and can better understand the moments of the customer journey. This makes the marketing ecosystem very dynamic and complex for brands across sectors.
Accretion Marketing will aid brands to increase the consumer life cycle by moving to a more agile and customer-centric model of marketing.

  • CMOs, CEOs, Founders  
  • Head Marketing,VP-Marketing,AVP Marketing  
  • Brand Managers & Marketing Managers  

WHO
WILL BE
ATTENDING

Accretion Marketing: The path to business growth
for modern marketers

ROUNDTABLE
DISCUSSION
WILL LAY EMPHASIS ON THE
FOLLOWING ASPECTS

  • Acquisition Marketing vs Accretion Marketing
  • How Marketers can Leverage Owned Media and Push Media Channels to Drive RoI
  • What are the Tools and Technologies that Marketer can Use for CRO and to Increase CLV
  • The Need for a Unified View of the Customer
  • Why Personalization is Critical for Customer Communications

Some of the Speakers

Amit Sharma

Max Life Insurance

He is a Digital, Marketing & Sales leader with 17 years of E-commerce, Digital Marketing & Product Management, Brand, Media and Research experience across diverse categories spanning financial services, media, IT peripherals, beverages & automobiles.

Anuj Malhotra

Makemytrip.com

He is responsible for customer growth and acquisition, as well as overseeing web and mobile analytics platforms. Anuj’s passion for analytical approach to business was formed in his early career, while he was an undergraduate student at IIT Bombay involved with a start-up building CFD solutions for industrial applications. Prior to joining Makemytrip, Anuj was heading SEM at Amazon in Seattle, and has 12 years of diverse experience in banking, consulting, and online marketing in India and USA.

Arvind Saxena

Sify

Arvind Saxena joined Sify Technologies in December 2015 as the Group Marketing Head with a mandate to strengthen the brand equity, enabling superior Customer Experiences and driving Business Growth through innovative marketing initiatives & strategic alliances. Under his leadership, Sify has won more than 17 prestigious awards and industry recognitions.

Arvind comes with 13 years experience in the ICT industry working with large brands like Airtel and TATA Communications.Arvind holds a Masters in Marketing & Finance from Symbiosis Institute of Telecom Management and a B.Tech. in Electronics and Communication. He is also a passionate golfer.

Balaji Viswanath

American Express

A Strategic Marketing and General Management executive with 17 years of experience in the Financial Services, Internet and Wireless space. He has a proven track record of delivering transformational strategy and results in areas including Digital Marketing, Mobile payments, Payment product management, Customer Acquisition & Loyalty Marketing, Brand & Product Marketing and Partner Management.

Gaurav Gupta

Netcore

Gaurav is a passionate and high-performing entrepreneurial executive with a career spanning over 18 years across the telecom and aviation industry. He currently heads Netcore’s enterprise business for the North and East region (India).Prior to Netcore, Gaurav held critical and challenging positions in the enterprise divisions at Tata Communications, Airtel, Air Sahara, and Amadeus. His core competencies lie in sales, business development, digital and cloud. Gaurav holds a PG Diploma in Sales and Marketing from NIS and has an International Business and Business Manager Development certification from IIM, Ahmadabad.

Sai Thota

Ferns N Petals

A Digital Marketing professional with 13 plus years of experience, most of which in Online Marketing & e-Commerce.Currently responsible for customer acquisition & sales on all the e-commerce websites of the company operating in India & UAE .Being very adaptive is one of his assets, having worked in both start-ups as well as big organizations.

VeerChand Bothra

Netcore

Veer Bothra is a Marketing Technologist and Social Media enthusiast, with over 17 years of experience in the internet and mobile industry. As the Chief Innovation Officer of netCORE, he drives Business Strategy, Product Management and Customer Experience. He created one of the world's earliest blogs portal, BlogStreet in 2002.His entrepreneurial stint was as the founder of Ravience Digital, a mobile marketing technology provider, which was acquired by Netcore. At Ravience, Veer created an integrated multi-channel customer response management product called Responage.

Vishwajeet Parashar

Bajaj Capital

Mr. Vishwajeet Parashar is Senior Vice President & Group Head – Marketing at Bajaj Capital. He has over 16 years of experience in formulating marketing strategies for the organization. Because of his able guidance and efforts, Bajaj Capital group has won many prestigious awards such as ET Best BFSI Brands 2016 - Broker and CNBC TV 18 – Best Performing Financial Advisor – Retail. He is Graduate from Delhi University and specialist in marketing in the digital world by the University of ILLINOIS. He also carries Diploma in Software & Hardware Management. His interests include Yoga and Meditation. He is also proactive with Print and TV media on Personal Finance Topics.

Request for speaker invite

Sachin Nambiar

Email id:sachin@iamai.in

Mobile:+91 9920957388

Request for registration
and other queries:

Malini

Email id:malini@iamai.in

Mobile: +91 9820826990

2016:Internet and Mobile Association of India

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