About the Campaign

The Internet has evolved as a great tool for millions across the globe. By typing just a few words into a computer, it is possible to find information about any subject. In a matter of minutes you can find information about universities abroad, listen to music from your favourite music artists, read about Bollywood stars, and compare prices of latest gadgets - the list is endless.

Given the many benefits, it's natural for children to explore the Internet. From seeking information to making life-long friends, more and more students are coming online. It is, therefore, important to educate them on how to use the Internet judiciously and stay safe online.

With this objective, IAMAI has launched a national Internet safety campaign called 'Safe Surfing’, which is being supported by NIXI. National Internet Exchange of India is the neutral meeting point of the ISPs in India. Its main purpose is to facilitate exchange of domestic Internet traffic between the peering ISP members. This enables efficient usage of international bandwidth.

The First leg of the campaign was done in partnership with Google in Chennai, Kolkatta and Delhi. With this IAMAI and Google reached out to 40000 students, 400 teachers, and 30 schools with the "Safe Surfing" message and eventually aim to educate over 100,000 students.

Safe surfing is an interactive campaign focused on students in sixth standard and above. The sessions in schools cover topics that range from maintaining confidentiality and not interacting with strangers online to tips on downloading content, posting pictures, online chatting etc. In addition to students, parents and teachers are also being educated on Internet awareness and the need to be involved with children.

The programme have a pan India reach and we have covered eight cities in the pilot phase so far.

The cities are:

• Thane
• Ambernath
• Kalyan
• Jaipur
• Indore
• Agra
• Surat
• Bharatpur