2013 ? The Year of Internet
Wed, 29 Jan 2014 - Iamai
New Delhi, January 29, 2014: The Internet And Mobile Association of India (IAMAI) believes that the year 2013 was the year of internet and is of the firm view that internet has reached an inflection point. The consolidated numbers taken out by IAMAI affirms the fact that internet in India is now becoming inclusive, which augurs well for the industry and society at large. Internet users has grown impressively over the years, and registered a Y-o-Y of 28% in 2012 and in 2013, it registered a Y-o-Y growth of 39%. The growth of internet users has also led to a substantial growth of other digital industries such as e-commerce and digital advertising.
Mobile Internet in India also witnessed significant growth rate. If the following chart is anything to go by, the future of Mobile Internet in India is set to growth at an exponential rate. While in 2012, Mobile Internet grew 111%, during 2013 the growth was 63%.
The impact of internet penetration has seen a huge spurt in Digital Commerce. While in December 2007, the Digital Commerce market stood at INR 8,146 crore, by December 2012 it was INR 47,349 crore. As the figure, below shows, by December 2013, Digital Commerce in India grew to a whopping INR 62,967 crore. Between December 2011 & December 2012, the segment witnessed 35% growth while the segment grew by 33% between December 2012 and December 2013.
Digital Advertising has also been witnessing a steady growth. The online advertising market in India is projected to reach INR 2,938 Crores by March 2014, The year-on-year growth in 2012 was 40% while in 2013, year-on-year growth stood at 30%
Indian Digital Advertising Market Growth
The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last nine years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.
Nine years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognized charity in Maharashtra. With a membership of 130 plus Indian and MNC companies, offices in Delhi, Mumbai and Bengaluru, the association is well placed to work towards charting a growth path for the digital industry in India.
For queries please contact:
Nilotpal Chakravarti – AVP- IAMAI
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Out – There PR & Communications
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