Online Banner Advertisement to grow by 40% in 2008-09Tue, 26 Aug 2008 - IAMAIMumbai: The online banner advertisement market would grow at 40% to reach 350 crores by 2008-09 from its current size of 2350 crores [2007-08] according to the Internet and Mobile Association [IAMAI] and IMRB study titled “Online Banner Advertisement in India” released today.
The study also revealed that BFSI, online industry and ITES with 25%, 25% and 13% share are the leading advertisers in the online banner space in 2007/08. In 2008-09, the share of BFSI is expected to rise marginally to 26% while the share of online companies is likely to come down to 23%. Auto, FMCG, Consumer Durables and Education are some of the leading sectoral advertisers in the online banner space.
While the ad spends per user continues to be quite dismal compared with the US and Europe at 1.2 USD, it is likely to rise to 1.6 USD in 2008-09.
The most encouraging news according to the report however is in 2007 80% of the users surveyed clicked on an online advertisement. This was substantial increase from 56% for the year 2006.
Commenting on this IAMAI president Subho Ray said, ‘the advertisers need to take a serious note of the fact that 80% of the users have clicked on an online advertisement and make their spending plans accordingly”.
Table 1: Information Searched Subsequent to Seeing the Ads
|
Job Sites
| 41%
|
Education/Training related
| 35%
|
Investment options like Mutual Funds
| 27%
|
Mobile Phone/Instruments
| 24%
|
Personal Products
| 22%
|
Entertainment Sites
| 22%
|
Loans by Banks/Financial
| 21%
|
Insurance Ads
| 21%
|
Air Tickets Ads
| 17%
|
Matrimonial Advertisements
| 17%
|
Base:12.3 Million Active Internet users in 2007 who have clicked on an Online advertisement
|
Table 2: Products Bought After Seeing the Ad
|
Hotels & Holiday Tours/Packages
| 4.3%
|
Loans by Banks/Financial
| 3.8%
|
Computer/Laptop/Printer/Scanner
| 1.4%
|
Mobile Phone/Instruments
| 1.2%
|
Entertainment Sites
| 1.0%
|
Matrimonial Advertisements
| 1.0%
|
Air Tickets Ads
| 0.8%
|
Ads for Job Sites
| 0.8%
|
Automobile Ads
| 0.7%
|
Personal Products
| 0.7%
|
Base:12.3 Million Active Internet users in 2007 who have clicked on an Online advertisement
|