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This is the fourth edition of IAMAI’s National Conference on Digital Marketing. Deviating from the set agenda this time, and taking cognizance of the fact that the industry is now mature enough, IAMAI invites you to a serious introspection: where is the industry headed? Where and how is the next round of growth coming from? Is it time to put some house keeping measures in place? While there is enough reason to celebrate the digital medium, this time we call upon our speakers both insiders and outsiders to the industry to seriously introspect and come up an action plan to make sure that the digital marketing industry gets its fair share. Let us make this national conference an occasion for a hard-hitting debate. |
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| 09:00-09:30 hrs | Registration and Coffee |
| 09:30-10:35 hrs | SESSION 1: STANDARDS AND NORMS: ARE SOME NORMS AND STANDARDS NECESSARY TO ENSURE THE NEXT ROUND OF GROWTH? |
| Currently, in India there is no acceptable audience measurement, no ratings, no accreditation process, no credit recovery system, no acceptable standards even of banner sizes and types and there is no audit. How important is the establishment of some norms for driving the next round of growth? | |
| 10:35-10:40 hrs | Change Over |
| 10:40-12:15 hrs | SESSION 2: BRAND BUILDING OR PERFORMANCE: IS IT TIME TO SHIFT TO BRAND BUILDING FROM PERFORMANCE BASED ADVERTISEMENT? |
| A strong opinion suggests that the industry should now move away from performance based advertisement and focus on brand building. Is the shift desirable? Will it mean that the industry will lose its biggest: a strong and clearly identifiable RoI? Is such a shift possible and desirable? What should be the right mix? | |
| 12:15-12:20 hrs | Change Over |
| 12:20-13:45 hrs | SESSION 3: VIDEO ADVERTISEMENTS: HOW SERIOUSLY SHOULD WE TAKE VIDEO ADVERTISEMENTS? |
| Not long ago it was thought that video advertisement has the potential to efficiently replace TV advertisements. Given the mindset and infrastructure issues, how far can video ads take the industry? What is its future in India? Do advertisers have a clear understanding of video ads? | |
| 13:45-14:45 hrs | Lunch |
| 14:45-16:00 hrs | SESSION 4: ADNETWORKS: WHAT VALUE CAN THEY POSSIBLY BRING? |
| Adnetworks seem to be the flavour of the year! Can they really add value to the industry? Are there too many of them already? Is it becoming a me-too business no sooner than it started? | |
| 16:00-16:15 hrs | TEA/COFFEE |
| 16:15-17:40 hrs | SESSION 5: MOBILE MARKETING: WHEN ARE WE GOING TO WALK THE TALK? |
| Mobile marketing in India still remains in the realm or talk while the number of users increase by 8 million every month. Is there a serious business here or it is another of those sectors where we will keep talking about the potential for the next ten years? What are the real opportunities and what are the perceived problems? | |
| 17:40 hrs | Conference Concludes |